Soren Chemical Case Study Example | Topics and Well Written Essays - 1000 words

Soren Chemical - Case Study Example The sales results have been dwindling and disappointing owing to several strategic and tactical problems (Kasturi & Yong, 2011). The company failed to make the consumers aware of their products and their benefits and Poor communication strategy by the company to retailers and distributors with enquiries. There is an extremely low sale of coracle which was launched for residential pool water clarification In three years time, the company sales can be revived if solutions to curb low sales are properly adopted and implemented. If this is not the case then, it could lead to closure of the company as it has not made any significant sales to ensure its sustainability. If the recommended solutions are carefully implemented, the sales will go up and the company will make profits which could lead to expansion. 1. The pool service professionals and contractors are not aware of the actual value of Coracle. Most of the service professionals believe that Clearblue, a product by a competitor company is more effective and solely reduces the need for other chemicals. Soren chemicals should therefore focus on advertisement to make the professionals aware of the benefits of Coracle. 2. Consumers are unaware of the benefits of coracle. Majority of pool owners maintain their pools by themselves. Since they do not know of the benefits Coracle presents, they settle for what the distributor gives them and mostly cheaper products. Soren chemicals should let the customers in on the positives of using Coracle if they are to increase their sales. 3. Lack of support by the distributors. Using Coracle reduces the need for other pool treatment chemicals by over 20%. This is not a favorite of the distributors and retailers as they are set to sell chemicals and make profits. They fail to mention this to the customers and pass it on as just another pool product (Kasturi & Yong, 2011). 4. Poor communication strategy. There exists a communication gap

Causal Factors Regarding Students with Emotional and Behavioral Essay

Causal Factors Regarding Students with Emotional and Behavioral Disorders - Essay Example Emotional and behavioral disorders may exist at the same time with other disabilities within an individual student. From the biological domain, there exist certain factors that could cause emotional and behavioral disorders. These may include affective disorders, schizophrenic disorders, anxiety disorders or any other persistent conduct maladjustments that undesirably affect educational outcomes of the student. These could be identified through self-directed and over controlled emotional and behavioral factors such as somatic problems, anxiety, social withdrawal or isolation and depression (Merrell & Walker, 2004). Within the school context, disruption, noncompliance and aggression constitute factors that could cause emotional and behavioral disorders in students. These may be identified through lack of focused attention, continued disruption of other students, isolation and avoidance or escaping demands of class work and assignments. These students may also not carry out tasks and assignments as expected of them. From the context of the family, health factors, physical symptoms and pervasive mood constitute causal factors of emotional and behavioral disorders. Poor health status, depression, unhappiness remain identifiable features of these causal factors. Furthermore, social isolation, comprise the cultural context. These causal factors would be identified through the inability of these students to build and maintain acceptable interpersonal relationship with others. In addition, they have fear, engage in antisocial and deviant behaviors, lack remorse and select or develop their own set of be havioral rules that govern their conduct (Merrell & Walker, 2004). ... These causal factors would be identified through the inability of these students to build and maintain acceptable interpersonal relationship with others. In addition, they have fear, engage in antisocial and deviant behaviors, lack remorse and select or develop their own set of behavioral rules that govern their conduct (Merrell & Walker, 2004). Criteria of identifying causal factors in EBD Several methods have become suggested by different researchers of emotional and behavioral disorders as applicable to the identification of the factors causing the disability. In this regard, the use of the Applied Behavior Analysis (ABA) technique would be appropriate in identifying these causal factors in students. The use of this technique involves the identification of the relationship between causes and effects in relation to a specific behavior and environmental incidents. Applied Behavior Analysis technique also takes into account other characteristics that could be put into consideration w hile identifying causal factors. Such characteristics include the ability of behavior to be learnt, changed and be influenced by environmental consequences. Moreover, the technique focuses on the behavior rather than the disability and entails the use of game plans in changing behavior. The use of behavioral principles, behavior change measurement and exclusion of emotional relations as underlying cause also forms part of the criteria employed in Applied Behavior Analysis technique (Yell et al., 2009). Impacts of causal factors on students with EBD The characteristics of behavior may be determined by their outcomes on behavior. Causal factors that remain as unconditional or conditioned have considerable impacts on the behavior of

Reflection On Principles Of Moving And Handling Patients Nursing Essay

Reflection On Principles Of Moving And Handling Patients Nursing Essay Manual handling of patients has been a continuous issue of safety among nurses. In fact, the Department of Health(2007) has called for an end in the manual handling of patients due to the injury that it has caused among nurses. The no lifting policy has been imposed as a strict rule in all hospitals and the principles of body mechanics has been stressed among all hospital employees to prevent back pain muscle strain among healthcare staff. In the surgical ward where I am presently working, utilising the ideal way of moving handling patients is an important part of my everyday work especially that we deal mostly with orthopaedic patients. The proper use of manual handling aids and proper body mechanics are very important principles that we keep in mind everyday to ensure safety not only for our patients but for ourselves as well. Schà ¶n, D.  (1983) defined  reflective practice  as the capacity to reflect on action so as to engage in a process of continuous learning. This reflective essay will focus on my experiences while I worked to attain my goal of becoming more proficient in moving and handling surgical patients. Using the Gibbs (1988) Reflective Model, I would be reflecting on my practice to promote more avenues of learning about this topic in the future. The Reflective Cycle DESCRIPTION I have not had much experience with taking care of orthopaedic patients before I came to this country. But, when I started my adaptation program in a surgical ward of a private hospital, I was bombarded with patients who had hip, knee and foot surgeries. I came across manual handling aids like crutches, frames, and sticks in helping patients mobility and focused on promoting patients independence. During the first few weeks, I was not very confident with handling these patients knowing that I was not well equipped with the knowledge skills. Thus, I was motivated to find a way to be better in this aspect. I started by researching about postoperative care for orthopaedic patients and proper usage of manual handling/ mechanical aids equipment. I attended the mandatory training about manual handling as well and improved my knowledge about the principles of body mechanics and the different manual handling aids. We were also taught on how to move handle patients especially in difficult or emergency situations. In the next few weeks, I worked hand in hand with the physiotherapists and I carefully observed how they facilitate mobility and independence among postoperative patients. As cited in the NICE guidelines (draft for consultation, October 2010), the rapid restoration of physical and self care functions is critical to recovery from surgery, particularly where the goal is to return to the patient to pre-operative levels of function and residence. Therefore, it is very important to assist patients in returning to their optimal level of well being by motivating them to be independent as soon as possible as safety allows. FEELINGS During the first few weeks of my exposure, I looked at orthopaedic patients as very delicate in terms of mobilisation. I was aware of the restrictions that each type of surgery has, I knew what aids they need to facilitate their movement and I knew by theory the techniques that nurses physiotherapists apply when assisting them with their mobility. I was competent in knowledge due to the extra time I did with research and with my effort at working with the physiotherapists. Yet, I was not confident with the actual thing. Every time I assist these patients in getting out of bed, sitting on a chair, or going to the toilet, I ensured that I had some other health care professional with me to assist the patient. I had fears within me especially when handling hip patients knowing that these patients commonly experience fainting episodes during the first few days after the operation. I was very careful and very keen with my patients safety and every time I do something, I make sure that I f ollow the principles of body mechanics to protect myself as well. As time went on and as busier the ward gets, I developed more confidence in handling these patients and in giving instructions to aid in their mobility regaining their independence. As time went on, I experienced more incidents which gave me more learning. I experienced a few incidences wherein these hip patients lose their consciousness not only when the patient was about to lie back on bed but also when the patient just had a shower in the assisted bathroom. Those experiences made me very cautious from then on and they enhanced my skills in carrying out immediate interventions during emergency situations. EVALUATION The whole experience taught me to be confident and I was able to achieve a sense of control over every situation I encountered. I always regard safety as priority in doing every action. While assisting patients in regaining independence, there were times wherein I cared for patients who were very stubborn and who wanted to do things their own way. There were instances wherein the patients become overconfident that they do things on their own, not thinking about the risks that they put themselves into. No matter what instructions we give to these patients, they still hesitate to cooperate. In contrast, I also have this tendency of making my patients very dependent at times. As influenced by my culture, I sometimes tend to offer myself to my patients too much that they get used to having other people do things for them, thus conflicting the principle of promoting independence. ANALYSIS Examining deeply the experiences I had made me grasp the reality that we should always act accordingly and think about whats best for our patients. These decisions might not always please them but we, as nurses, have to show to them that we are in control of the situation and act as patient advocates. These incidences taught me to be firm and be authoritative as the situation allows and that I should assist the patients in attaining their goal of being able to do their activities of daily living (ADLs) on their own. CONCLUSION As the age, weight, and infirmity of patients being hospitalized increase in our society, the people responsible for caring for them face greater risk for developing musculoskeletal injury during the routine moving, transferring, and repositioning of those charged to their care. This risk is intensified by the growing median age of nurses (Bureau of Labor Statistics, 2010) and the fact that many of those caregivers suffer daily from previous injuries related to the physical tasks of patient care (Peter D. Hart Research Associates, Inc., March, 2006). There is increasing evidence (Nelson Baptiste, 2004;  Nelson, Motacki, Menzel, 2009) to indicate that safe patient-handling and movement strategies are effective in reducing the risk of musculoskeletal injuries and pain. This entire experience made me realise the importance of safety while helping the patient achieve optimum health and faster recovery. If I were to make changes about the whole situation to improve myself, I could have worked with the physiotherapists by practically getting involved in using the different manual handling aids. Aside from that, I could have exposed myself to the use of other manual handling aids that were not commonly used in the ward where I am working. ACTION PLAN In the future, I intend to make myself more familiar with other mechanical devices by exposing myself to the medical wards. I would also plan to attend any trainings and seminars about manual handling to update me with the knowledge and skills. Upon handling orthopaedic patients in the future, I intend to promote independence as much as possible and be more firm to perverse patients. Bureau of Labor Statistics. (2010). Career guide to industries, 2010-11 edition, Healthcare. US Department of Labor. Retrieved February 21, 2010, fromhttp://www.bls.gov/oco/cg/  [Context Link] Peter D. Hart Research Associates, Inc. (2006, March). Safe Patient Handling: A Report Based on Quantitative Research Among Nurses and Radiology Technicians. [Conducted on Behalf of AFT Healthcare By Peter D. Hart Research Associates, Inc.] Retrieved February 21, 2010,  www.aft.org/pdfs/healthcare/safepatienthandling0306.pdf[Context Link] Nelson A., Baptiste A. (2004, September 30). Evidence-based practices for safe patient handling and movement. Online Journal of Issues in Nursing, 9, 3, Manuscript 3. Retrieved May 17, 2010, fromhttp://www.nursingworld.org/MainMenuCategories/ANAMarketplace/ANAPeriodicals/OJIN/TableofContents/Volume92004/No3Sept04/EvidenceBasedPractices.aspx[Context Link] Nelson A., Motacki K., Menzel N. (2009). The illustrated guide to safe patient handling and movement. New York: Springer.  [Context Link] ^  Schà ¶n, D.  (1983)  The Reflective Practitioner, How Professionals Think In Action, Basic Books.  ISBN 0465068782.[

Leonardo Pisano :: essays research papers

Leonardo Pisano   Ã‚  Ã‚  Ã‚  Ã‚  I researched a scientist or rather a mathematician that made contributions to his discipline such that they have affected a majority of the people that have lived on this earth since his time. His name is Leonardo Pisano. It is hypothesized that Leonardo was born in the town of Pisa which is in modern day Italy circa 1170. Leonardo moved at a young age with his father to a town in northern Algeria. Leonardo’s father held a diplomatic post where his job was to represent the merchants of the republic. At a young age Leonardo worked with numbers learning the in and outs of accounting and balancing books. In Algeria and other countries that he visited with his father he learned different numbering systems and how they had advantages to the one that he grew up with. In Algeria from the Arabs he learned the base 10 system and was responsible to spreading this system across Europe which in turn was spread across the world and is now the most widely used number sys tem (Connor 1998). Most people today know Leonardo by his nickname Fibonacci.   Ã‚  Ã‚  Ã‚  Ã‚  By the turn of the century Fibonacci had returned to Italy and began to write texts. He wrote on number theory, geometry, algebra, and documented problems and proofs. Fibonacci lived before the printing press had been invented and all copies of his books had to be had written copies from his own hand written copies. Today we still have four of his books; Liber abaci (1202), Practica geometriae (1220), Flos (1225), and Liber quadratorum.   Ã‚  Ã‚  Ã‚  Ã‚  According to an article by Keith Devlin, Executive Director of the Center for the Study of Language and Information at Stanford University, Fibonacci’s first book Liber abaci is â€Å"the book that gave numbers to the western world†. Fibonacci was born in the Roman Empire and therefore was taught in his youth the Roman numeral system which is very limiting when one wants to calculate complex equations. As mentioned earlier Fibonacci traveled extensively in northern Africa with his father where he learned the base ten system from the Arabic people who in turn learned it from the people of India who developed it sometime in the first millennium. In his book Liber abaci or â€Å"The Book of calculation† he documented the system in detail that he learned from the Arab traders including its efficiency in performing arithmetic (Delvin 2002).

Role of Women in Greek Myth

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Cooling Water Lab

Cooling Water Lab Background: 1. Temperature is a measure of molecular motion; the average kinetic energy of the particles. 2. Heat is a form of energy that flows from a system at a higher temperature to a system at a lower temperature; the total kinetic energy of the particles. Hypothesis: If two beakers containing different amounts of hot water are placed into an ice bath, then the one containing ________ (more or less) water will cool down more quickly. Materials: 2 Beakers Ice Hot Water 2 Thermometers Graph Paper Procedure: 1.Copy the data table onto your paper. 2. With stopper in place, fill basin (sink at lab table) about half full of ice. 3. Place one beaker containing 400 ml of hot water and one beaker containing 100 ml of hot water into the ice bath. 4. Record the temperature of each beaker every two minutes for twenty minutes. 5. Construct line graphs of your data. Time will be on the X axis and temperature on the Y axis. Data Table: Analysis and Conclusion Questions: 1. W hat was your hypothesis? 2. Was your hypothesis supported by your data? . What is temperature? 4. What is heat? 5. Which beaker contained more heat energy? 6. How are heat and temperature different? 7. How would the amount of energy absorbed by melting 10 grams of ice compare with the energy released by freezing 10 grams of water? 8. If you mixed 20. 0 ml of 20. 0 oC water with 20. 0 ml of 60. 0 oC water, what would be the final temperature of the mixture? 9. If you mixed 10. 0 ml of 20. 0 oC water with 30. 0 ml of 60. 0 oC water, what would be the final temperature of the mixture? 10.Draw pictures of a teacup and a bathtub both filled with water at the same temperature (show relative particle movement). Which contains more heat? 11. A candle and a bonfire both burn at about the same temperature. Compare the heat content of each. Some material adapted from ChemSource: Instructional Resources for Preservice and Inservice Chemistry Teachers. KEY Analysis and Conclusion Questions: 1. W hat was your hypothesis? Answers will vary. 2. Was your hypothesis supported by your data? Answers will vary. 3. What is temperature? easure of the average kinetic energy of the particles in a sample of matter 4. What is heat? measure of the total kinetic energy of the particles in a sample of matter 5. Which beaker contained more heat energy? The beaker containing 400 ml. 6. How are heat and temperature different?7. How would the amount of energy absorbed by melting 10 grams of ice compare with the energy released by freezing 10 grams of water? It would be the same. 8. If you mixed 20. 0 ml of 20. 0 oC water with 20. 0 ml of 60. 0 oC water, what would be the final temperature of the mixture? 0. 0 oC 9. If you mixed 10. 0 ml of 20. 0 oC water with 30. 0 ml of 60. 0 oC water, what would be the final temperature of the mixture? 50. 0 oC 10. Draw pictures of a teacup and a bathtub both filled with water at the same temperature (show relative particle movement). Which contains more heat ? Pictures; the bathtub. 11. A candle and a bonfire both burn at about the same temperature. Compare the heat content of each. Bonfire has more heat. Temperature (oC) Time (minutes) Beaker with 400 ml water Beaker with 100 ml water 0 2 4 6 20

Cross Cultural Studies Essays - Cultural Geography, Free Essays

Cross Cultural Studies Essays - Cultural Geography, Free Essays Cross Cultural Studies Question: What is the value of making cross-cultural comparisons? (Miller, Pg#11: 1999) Cultural anthropology encompasses all aspects of human beliefs, behaviors and ideas. What would the world be like without any knowledge of other cultures? Anthropologists study different cultures to be more understanding and accepting, more appreciative and to enrich our own culture. What is the real problem with the Ku Klux Klan? Perhaps, if they took the time to understand the African-American and Jewish cultures, for example, they would be more accepting of the diversity. Hundreds of years of cultural imperialism has evolved into a legion of hate. Emic studies put the researcher in the middle of the culture, free to interact and discover a new life style. After a few months or even a year in a different culture, one has a better understanding of the lifestyle, and understanding leads to acceptance. Once people, especially powerful political leaders, learn cultural relativism war will be a practice of the past and only discussed in history classes. Another reason for cross-cultural comparison is to make us more appreciative of our own culture and environment. For example, members of the Peace Corp volunteer months to years of their lives to live and help in third world countries. They may not be there with the purpose of studying culture, however, living among the people and having to adapt to their way of life gives them a first-hand experience of a third world life. Seeing the way life is without any luxuries make us realize how convenient our lives are. Plentiful amounts of food, clean water, stable shelter and adequate clothing are just a few of the many luxuries that our culture sees as essentials. Many volunteers return from the Peace Corp and adopt a new way of life; much less extravagant than the one they led before. Finally, we study other cultures to enrich our own. Where would Canadian culture be without the influence of the French, Italian, Chinese, and all the other cultures that form the cultural mosaic that defines Canada? Without the mixture of cultures in our country, we would still be eating meat and potatoes for every meal. The cultural blend that has come together to make up Canada, but yet retain their own individualities, work together to make a hybrid culture created from the best of all that are combined. In conclusion, we see that without cross-cultural comparisons life would be boring and monotonous. Learning about other cultures makes us more understanding, accepting, and appreciative of the diversity. No more war, no more racism and no more ethnic cleansing once ethnocentrism and cultural imperialism are abolished. Cultural diversity is the spice of life.

Plan an Entire Year of Content with this Retail Marketing Events Calendar Template

Plan an Entire Year of Content with this Retail Marketing Events Calendar Template You’re probably thinking that it’s a little too soon to be planning next year’s retail marketing calendar. But why put off until tomorrow what you can do today? In fact, there are a lot of benefits to planning your retail and e-commerce marketing campaigns  early. A few include: You’ll start filling your sales funnel  early, which means people will be closer to making a purchase decision by the time peak buying periods roll around. Working far in advance means you’ll have more time to build up plenty of marketing runway. You can be more creative, since you’ll have plenty of time to do it right. There will be fewer last-minute fire-drills, making your work life more manageable. While I’m not expecting you to have all of your retail marketing activities for next year planned, this template and infographic should help you build up at least a quarter or more of marketing campaigns. If you’re not ready to start planning yet – no problem. It’ll be here waiting for you when you’re ready to get started. There’s even a printable retail marketing infographic and calendar template to help you when it’s time to get planning. Retail Marketing Calendar Templates Before getting into the nuts and bolts of planning your retail marketing calendar, you’ll want to download these templates. You’ll find:   A Marketing Campaign Planning Template  to organize your entire retail marketing campaign. A Retail Marketing Calendar with all the upcoming holidays to plan your campaigns around. A Printable Retail Marketing Infographic  to keep up with all the key marketing dates. What is a Retail Marketing Calendar? Let’s start by discussing a little about what a retail calendar actually is. A retail marketing and events calendar is usually a spreadsheet that gives the marketing team a single source of truth for all the upcoming marketing activities. It’s the birds-eye view of the marketing strategy, new merchandise launches upcoming events and promotional schedules. A robust calendar should outline deadlines, tasks, and all required actions that must take place for content to publish on time. It's the document that makes sure your marketing activities go from imagination to reality. Companies who sell a product via a brick-and-mortar, e-commerce store, or pop-up shop can all benefit from a retail marketing calendar. Planning Your Retail Marketing Events and Campaigns When sitting down to start strategizing about your upcoming retail and sales campaigns, there are a few things you can do to make sure your initiatives are successful. Some marketers feel that these steps are a waste of time and take away effort that could be used to produce customer-facing content. However, marketers are 356% more likely to report success  when they engage in a few planning activities before launching a campaign. Here are a few areas to focus on: Recommended Reading: The Marketing Management + Strategy Statistics You Need to Know in 2019 Goal and Objective Setting The main goal of retail marketing is to bring visitors to the store†¦ be it a digital or physical location. Then, we need to convert these visitors into paying customers. Rarely does a visitor complete  a purchase their first time in the store. The buying cycle typically involves numerous interactions prior to making a sale. The individual will visit the store, see an ad or social media post, follow the company, sign up for its mailing list, visit the store again, put something in the shopping cart, abandon the shopping cart, click an ad, go cold for a few weeks, open a discount email, visit the store again, and finally complete their purchase. It’s a convoluted process†¦ and it can take weeks or even months. Defining goals and objectives can help you make sense of the often complicated marketing funnel. Let’s go through how to set goals that actually contribute to the bottom line. â€Å"Get more visitors.† This is not a very well-thought-out business goal. Why? Because it doesn’t specify much more than an outcome. Your marketing goals need to provide clear guideposts for what success looks like. In other words. Your goals need to be S.M.A.R.T. Here’s what your goal should look like instead: ‘We need 20,000 website visitors and 5% converted into leads, within the next 12-months in order to achieve our revenue goal of $1.2 million.† Recommended Reading: How To Set Social Media Goals To Crush Your Business Objectives Find Your Retail Marketing Goal With This Step-by-Step Process Start by figuring out how much revenue you need to generate and how much you want to grow. Step 1: Figure out how much revenue you need to generate and how much you want to grow. Your company sold $1 million worth of merchandise last year. You want to grow by 20% in the coming year. That means you need to sell $1.2 million next year. Here’s the equation: Total Sales Previous Year x Percentage Growth = Revenue Increase $1 million x .20 = $200,000 $1 million + $200,000 = $1.2 million Step 2: Calculate the average price of your sales. So, you sold $1 million dollars in merchandise last year and you had about 20,000 total customers. That means the average person spent $50 in your store. Total Sales Previous Year / Total Number of Customers = Average Price of Each Sale $1 million / 20,000 = $50 Step 3: Figure out how many customers you need to reach your revenue goal. Assuming the average sale of $50 remains constant... You’ll need about 24,000 customers next year. OR 4,000 more than you had last year. Total Revenue Next Year / Average Sale Price = Total Customers Needed Next Year $1.2 million / $50 = 24,000 Step 4: Calculate your visitor conversion rate. Not everyone who visits your store will make a purchase or become a customer. You need to figure out your conversion percentage to make an accurate approximation for how many total visitors you’ll need to bring in to meet your revenue goal. Taking the numbers from above, your store had 1 million total visitors last year and 20,000 of them turned into paying customers. In that case, you converted 2% of visitors into paying customers. Total Customers / Total Visitors * 100 = Conversion Rate 20,000 / 1,000,000 * 100 = 2% Step 5: Calculate the total number of visitors you need to reach your growth goal. The final step is to figure out how many visitors you need to bring in as a marketer to reach the revenue goal of $1.2 million dollars in sales. Assuming you continue to convert 2% of visitors Total Customer Needed / Conversion Rate   = Total Visitors Needed 24,000 / .02 = 1.2 Million Visitors That’s your north star as a marketer. Everything you do should be focused on driving 1.2 million people to visit your store. Brainstorm Ideas to Reach your Visitor Goals 1.2 million visitors (or whatever visitor number you calculated using the formula above) aren’t going to just magically appear. You’ve got to do some great marketing to bring them to your store. To start your brainstorming session, use this simple three-step process. Step 1: Get your marketing team together in a room. Have everyone spend ten minutes writing down as many ideas as they can. Don’t worry about the quality of those ideas yet - you will vet the ideas in step 3. Step 2: Spend ten minutes reading each idea out loud. Have each team member score every idea on a three-point scale. Threes are home runs, twos are possibilities, and ones you can skip altogether. Step 3: Spend ten more minutes reviewing each idea that everyone agrees is a three. These are your best ideas and the ones you should go with. By following this process, you can wrap up your campaign brainstorming in half-hour to an hour (depending on how much time you spend discussing ideas at the end). Map All Your Best Projects on a Retail Marketing Calendar After you’ve figured out all your best marketing ideas, it’s time to get planning. The template provided in the download above provides a basic foundation to get started. Simple populate the excel spreadsheet with all your ideas, when you’re going to launch them and who will be involved. Remember each individual project should have a goal to drive a certain number of visitors. Here’s how to use it: I’ve created a fictional company that sells basic kids clothing and accessories. This activity plan gives a high level for each campaign that is coming down the pipeline. In the next tab on the spreadsheet, you’ll find an area for the granular campaign details. Begin filling out details for each project under the campaign. I started by creating a fictional influencer outreach campaign where 4 influencers will create sponsored content on their Instagram feeds. Provide a short description of the project, the budget, the goal, and due dates for each task needed. Next, you can fill in the due dates on the calendar template provided. This provides further clarification of due dates for each task If you’re kinda sick of managing a bunch of different spreadsheets†¦ And you’re never really sure if people are on top of their tasks†¦ Try planning your retail marketing activities in instead. Rather than having to constantly update a spreadsheet, gives you a single version of truth so everyone can finally get on the same page. Start by creating a marketing campaign by choosing the first option called â€Å"marketing campaign†. Once you’ve done this, you’ll see the campaign populate on your calendar. Next, add each individual project that will make up the campaign. I’ll start with the influencer campaign similar to the one in the spreadsheet template. Next, give your campaign a title and due date. Now, instead of creating static due dates in a spreadsheet, assign and delegate tasks in so everyone knows what their contributions are and when to do them. After you’ve assigned the tasks, each individual will see them pop-up on their daily to-do lists. Once you’ve added all the projects, everyone on your team will be able to see how all the pieces of your retail marketing campaign fit together. Here’s what a fully populated marketing campaign in looks like. You’ll see every project, due dates, tasks and project progress all in one place. Use ’s Hubspot Integration for The Ultimate Holiday Calendar A lot of retailers are leveraging the power of Hubspot. Which is great – lucky for you we integrate seamlessly with all things Hubspot. Here’s how it works: Connect your HubSpot account directly in to sync your email marketing, pages, and blog posts into one place. Once you’ve connected your Hubspot account, you can create Hubspot projects directly in . When adding a new project, you’ll see a couple of Hubspot options you can add to your calendar. Enter your title, add labels, owner, etc. Click the Create button when you are ready. Next, choose your URL, if you're managing multiple sites, then the Page template you're wanting to work with. Once finished, you will see the HubSpot Page editor added to your project. You can change the Post Title, Author, and Scheduled Time in . To edit further, click Edit in HubSpot. Key Dates in Retail Marketing Retail marketing ebbs and flows with seasonal changes, holidays, events and special occasions. Knowing key dates allows you to plan in advance and prepare to increase sales with strategically timed marketing campaigns. This printable infographic will help you identify key marketing opportunities for better social media content, email promotions and more. I’ve also provided a few examples under each to show how you can launch similar occasion-based marketing campaigns around holidays and key dates.

Net Ionic Equation Definition (Chemistry)

Net Ionic Equation Definition (Chemistry) There are different ways to write equations for chemical reactions. Three of the most common are unbalanced equations, which indicate the species involved; balanced chemical equations, which indicate number and type of species; and net ionic equations, which only deal with the species that contribute to a reaction. Basically, you need to know how to write the first two types of reactions to get the net ionic equation. Net Ionic Equation Definition The net ionic equation is a chemical equation for a reaction which lists only those species participating in the reaction. The net ionic equation is commonly used in acid-base neutralization reactions, double displacement reactions, and redox reactions. In other words, the net ionic equation applies to reactions that are strong electrolytes in water. Net Ionic Equation Example The net ionic equation for the reaction that results from mixing 1 M HCl and 1 M NaOH is:H(aq) OH-(aq) → H2O(l)The Cl- and Na  ions do not react and are not listed in the net ionic equation. How to Write a Net Ionic Equation There are three steps to writing a net ionic equation: Balance the chemical equation.Write the equation in terms of all of the ions in the solution. In other words, break all of the strong electrolytes into the ions they form in aqueous solution. Make sure to indicate the formula and charge of each ion, use coefficients (numbers in front of a species) to indicate the quantity of each ion, and write (aq) after each ion to indicate its in aqueous solution.In the net ionic equation, all species with (s), (l), and (g) will be unchanged. Any (aq) that remain on both sides of the equation (reactants and products) can be cancelled out. These are called spectator ions and they dont participate in the reaction. Tips for Writing the Net Ionic Equation The key to knowing which species dissociate into ions and which form solids (precipitates) is to be able to recognize molecular and ionic compounds, know the strong acids and bases, and predict the solubility of compounds. Molecular compounds, like sucrose or sugar, dont dissociate in water. Ionic compounds, like sodium chloride, dissociate according to solubility rules. Strong acids and bases completely dissociate into ions, while weak acids and bases only partially dissociate. For the ionic compounds, it helps to consult the solubility rules. Follow the rules in order: All alkali metal salts are soluble. (e.g., salts of Li, Na, K, etc. - consult a periodic table if youre unsure)All  NH4 salts are soluble.All NO3-, C2H3O2-, ClO3-, and ClO4-  salts are soluble.All Ag, Pb2, and Hg22  salts are insoluble.All Cl-, Br-, and I-  salts are soluble.All CO32-, O2-, S2-, OH-, PO43-, CrO42-, Cr2O72-, and SO32-  salts are insoluble (with  exceptions).All SO42-  salts are soluble (with exceptions). For example, following these rules you know sodium sulfate is soluble, while iron sulfate is not. The six strong acids that completely dissociate are  HCl, HBr, HI, HNO3, H2SO4, HClO4. The oxides and hydroxides of alkali (group 1A) and alkaline earth (group 2A) metals are strong bases that completely dissociate. Net Ionic Equation Example Problem For example, consider the reaction between sodium chloride and silver nitrate in water. Lets write the net ionic equation. First, you need to know the formulas for these compounds. Its a good idea to memorize common ions, but if you dont know them, this is the reaction, written with (aq) following the species to indicate they are in water: NaCl(aq) AgNO3(aq) → NaNO3(aq) AgCl(s) How do you know silver nitrate and silver chloride form and that silver chloride is a solid? Use the solubility rules to determine both reactants dissociate in water. In order for a reaction to occur, they must exchange ions. Again using the solubility rules, you know sodium nitrate is soluble (remains aqueous) because all alkali metal salts are soluble. Chloride salts are insoluble, so you know AgCl precipitates. Knowing this, you can rewrite the equation to show all the ions (the complete ionic equation): Na(aq)  Ã‚  Cl​−​​(aq) Ag​(aq)  Ã‚  NO​3​−​​(aq)  Ã¢â€ â€™Ã‚  Na​​​(aq)   NO​3​−​​(aq)  Ã‚  AgCl(s) The sodium and nitrate ions are present on both sides of the reaction and are not changed by the reaction, so you can cancel them from both sides of the reaction. This leaves you with the net ionic equation: Cl-(aq) Ag(aq) → AgCl(s)

Personal Philosophy For Education Essay Example | Topics and Well Written Essays - 2000 words

Personal Philosophy For Education - Essay Example It is in view of the above discussed needs in their totality that it is observed, discipline has to be married with dignity (Curvin, Mendler and Mendler, 2008, p.14-20). The students are found to learn best when the teacher possesses a consistent personal philosophy of education so that â€Å"an acceptable theory of discipline (for all occasions and events) can be evolved to provide needed direction and help reduce teaching complexities and and increase effectiveness (Edwards, 2008, p.23). The major benefit of having a philosophy of education is that it â€Å"serves as a guide and helps eliminate problems that stem from having to make decisions without the benefit of a firm set of principles† (Edwards, 2008, p.25). Personal philosophy of education can be defined as â€Å"a consistent well-understood system of beliefs and associated theories† that a teacher depends upon for guidance in his/her professional acts (Edwards, 2008, p.25). ... 31 - 32). But once the teacher has evolved a concrete philosophy of education, there is always an option for the teacher of comparing one’s bahaviour and actions with that philosophy and correcting deviant behaviour and actions. The students learn best when the teacher defines all the professional practices, leadership and management skills and behaviours related to personal effectiveness based on his/her personal philosophy of education (National Institute of Education Singapore, n.d.). The professional practices are related to various aspects like, supporting the growth of the child, ensuring quality in the learning exercise of the child, providing quality learning of the child in CCA, and cultivating knowledge through perfect command over the subjects taught, encouraging reflective and analytic thinking, promoting initiative, rendering knowledge with a creative edge and with a focus on the short term and long term future requirements (National Institute of Education Singapo re, n.d.). Similarly, leadership and management skills to be exercised by the teacher have to include winning hearts and minds of the students through empathising rather than mere systemising and also through understanding the classroom environment and developing the children (Baron-Cohen, 2004, p.2-6; National Institute of Education Singapore, n.d.). Leadership and management is also about working with others, which in this particular context is related to working with the parents and in teams that include students, teachers and the school administration (National Institute of Education Singapore, n.d.). Finally, the third aspect of ensuring that

Case of United States vs. Microsoft Essay Example | Topics and Well Written Essays - 750 words

Case of United States vs. Microsoft - Essay Example The second defense presented by Microsoft was that it was just competing hard against Netscape, and that such competition was welfare-enhancing, and that it did not commit any anti-competitive acts. The third defense given by Microsoft was that it did not have monopoly power in the operating systems market. The fourth defense presented by Microsoft was that competition in the software sector was intense and that its leadership position could be replaced at any time by a new competitor or entrant. Microsoft further argued in its fifth defense, that it is a leader in software innovation and as such intensified and not restrained the innovation process. Lastly, Microsoft reasoned that consumers have benefited from its low pricing of the operating system, the zero pricing of its Internet browser and from its enhancement and acceleration of the innovation process, rather than been harmed by them. Microsoft also argued that consumers benefit from the de facto standardization that its large market share brought to the operating systems market (Economides, 2011). Moreover, Microsoft contended that an anti-trust action against them will dampen incentives for competition and slowdown software innovation. On April 3, 2000, in a two-part decision, Judge Thomas Penfield Jackson ruled in Washington, D.C. that Microsoft's dominance of the personal computer operating systems market constituted a monopoly, and that it used its power against competitors in ways that stifled innovation and harmed consumers. Judge Jackson ordered the breakup of Microsoft into two separate units, one to produce the operating system, and one to produce other software components. This ruling however was overturned by the Court of Appeals on June 28, 2001, acting on the appeal of Microsoft. I think that the DOJ, perceived Microsoft as a bully who would eat their competitors or anybody for that matter, who will be a threat to their market leadership. Microsoft was viewed as a company who would halt inn ovations if it threatened its Windows monopoly. I view the DOJ’s accusations as trying to control the market process and at the same time belittling the ability of the market to correct itself. In my view, the antitrust case against Microsoft is an attempt by the government to control the industry which might eventually have an adverse effect on future technological advancements in the field. I do not think that it is fair for the DOJ to dictate or interfere what should go to the Windows operating system. Microsoft has every right to offer the web browser for free if it does so to gain dominance in the market and government cannot take that away from them. It is clearly a marketing move on their part. From the defense presented by Microsoft, I can see that the point they are driving at is that they are not a monopoly but rather a market leader. Their claim that their

An examination of employee retention strategy in Ramsay Health Care UK Dissertation

An examination of employee retention strategy in Ramsay Health Care UK - Dissertation Example According to the studies of Lee (2006); Raub and Streit (2006); Stovel and Bontis (2002) have numerously linked employee turnover and also employee retention to recruitment source. The focus of the present study is to consider the efficacy of employee retention system in Ramsay health care. Employee Retention Practices of Employee Retention Employee Turnover: Theoretical Framework: Current Retention Strategy: The organization under investigation, which is Ramsay Health Care UK, has a retention strategy which includes rewards that mainly consists of non-financial rewards. These rewards includes 75% medical aid support, subsidized food, housing loans, educational support program, uniforms and transport allowances to the lower level employees. Ramsay Health Care UK offers 100% medical aid support, subsidized food, allowances for transport and housing, fuel, car of company, education and housing loans and cell phones of company as well as bonuses on holidays for high level employees. Apa rt from these all retention packages, Ramsay Health Care UK is offering a strategic recruitment program in which they are sponsoring students with an undertaking that students benefitted from the program will work for Ramsay Health Care UK after the completion of their studies for the number of years the sponsorship lasted. In case, a student who has received sponsorship for 5years then he will have to work for the organization for at least five years then he can look for an alternative job elsewhere. As a part of retention program of Ramsay Health Care UK, there is a promotion within Ramsay that foster decent succession proposal and also encourages the employees to form a life-long career in Ramsay Health Care UK. This act will also bring loyalty and constancy amongst the employees. Significance of the Study The significance of the study is that that the selected topic is not as popular in such type of the organizations. Usually we relate medical centers with surgeons, doctors, num ber of beds, facilities, operation theatres, etc. but this study moves around a neglected issue of a medical center that can eventually play a vital role in the performance of a medical center and whose enormous magnitude can move a performance graph from bottom to top or top to bottom. This issue is related with the ones who run the medical center i.e. the employees. This study goes deep into the issues of employee turnover and the employee retention strategy. The causes of employee turnover at Ramsay Health Care are explored; the current retention practices have been examined, the effectiveness of the retention practices have also been determined and the study is concluded on a workable retention strategy, that can reduce the rate of employee turnover in the Ramsay Health Care if applied. This study will help to improve the already existing strategies in the organization and will also facilitate other relevant fields and organizations to improve their employee retention strategies . This study will also help the administration of the organization to identify the causes of turnover rate of employees and provide them an insight to overcome those causes and factors which are creating hindrance in employee retention practices. This study may lend a hand to the organization to have a strong and healthy milieu, as the health care units need to have a calm and peaceful

The Function of Seduction in Maupassants novels Bel-Ami, Pierre et Essay

The Function of Seduction in Maupassants novels Bel-Ami, Pierre et Jean and Une vie - Essay Example First, the male characters in Bel-Ami and Pierre et Jean use seduction appealing to women in order to be accepted by them because perhaps they do not accept themselves the way they are. George Duroy (Bel-Ami) seduces all the women in the novel because he does not have what Roy (Engendrement du Romanesque) calls the â€Å"ideal self†. It is this lack of self-confidence, the weakness of his ego, that pushes him to seduce. Duroy comes from a modest family which he wants to change by becoming wealthy. Second, male protagonists often use seduction to change their identity, to take one some other identity. . In Bel-Ami, Duroy is frustrated of being part of the lower social rank, so he always tries to dissimulate his poverty from others. For example, when Duroy invites Mme de Marelle to his place, he changes the decor of his â€Å"shabby apartment† in order to hide his poverty. Also, in order to hide his peasant background, Duroy â€Å"forgets† to invite his parents to his wedding with Madeleine Forestier. Similarly in ‘Une vie’, Julien de Lamare disconcerts us by his successive metamorphoses all along the novel. The narrator portrays Julien as a handsome man, a seductor and as someone full of disguise and dissimulation. In fact, we realize that Julien is just a fortune hunter who knows how to play his physical appeal for seducing. Once he marries Jeanne, he drops his mask and reveals his true personality. Third, men use seduction to reach wealth and power. Indeed, in Une Vie, Julien de Lamare comes from a ruined family and that had a great impact on him. Julien will do anything to seduce and marry a rich commoner (Jeanne) in order to regain legitimacy and the glamour of his name (Ball 56). In Bel-Ami, on Madeleine Forestier’s recommendations, Duroy seduces Mme de Marelle and then Mme Walter. One provides him with housing and money while the other makes him chief editor. After Mme de Marelle remark about Mme

The Foreign Corrupt Practices Act Research Paper

The Foreign Corrupt Practices Act - Research Paper Example INTRODUCTION This paper shall discuss the Foreign Corrupt Practices Act of 1977 (FCPA), which is a United States federal law passed mainly to ensure accounting transparency as mandated by the Securities Exchange Act of 1934. It also includes provisions meant to address the bribery of foreign officials. This paper shall discuss the act, including its pertinent details and essential provisions, as well as its reasons for passage and application. II. BODY The Foreign Corrupt Practices Act is a law which includes specific provisions on accounting and prohibitions on bribery (Cook and Connor, p. 2). The accounting provisions of the law are meant to prohibit illegal accounting practices which are often carried out to conceal corrupt practices. The provisions are also meant to guarantee that company shareholders, including the Securities and Exchange Commission are given an accurate picture of corporate status and finances (Cook and Connor, 2010). This law covers two groups of corporate per sonalities, first are â€Å"those with formal ties to the United States and those who take action in furtherance of a violation while in the United States† (Cook and Connor, 2010, P. 2). The US issuers and domestic concerns are required to heed the provisions of the FCPA, regardless of their actions being within or outside the US territories. Issuers are companies with securities in the US or those which are legally called for to regularly report with the US SEC (Cook and Connor, 2010). On the other hand, those under domestic concerns have a wider coverage, and include individuals or residents of the US. Corporations, partnerships, business trusts, sole proprietorships, and like entities are also covered under domestic concerns, for as long as their main place of business is in the US or their governing provisions are under the US laws (Cook and Connor, 2010). This act holds corporations and other entities legally liable for bribing foreign officials even if such act was carr ied out beyond American shores and throughout the years, various violators have been prosecuted under these provisions. The basic provisions of this law hold the following practices as illegal: â€Å"1) a payment, offer, authorization, or promise to pay money or anything of value; 2) to a foreign government official (including a party official of manager of a state owned concern), or to any other person knowing that the payment of promise will be passed on to a foreign official; 3) with a corrupt motive; 4) for the purpose of (a) influencing any act or decision of that person, (b) inducing such person to do or omit any action in violation of his lawful duty, (c) securing an improper advantage, or (d) inducing such person to use his influence to affect an official act or decision; 5) in order to assist in obtaining or retaining business for or with, or directing any business to, any person† (FCPA, in Cook and Connor, 2010, p. 2). Individuals and corporate entities violating th e provisions of this law can be held criminally liable and may be imprisoned and/or fined for their actions (Biegelman and Biegelman, 2010). The law also provides a generalized definition for what is to be qualified as ‘payment’ punishable under the FCPA. The FCPA defines these payments to cover any benefits (monetary or otherwise) given or gifted to a foreign official in order to curry favorable treatment in business activities with the involved foreign official (Cook and Connor,

Competencies Checklist Personal Statement Example | Topics and Well Written Essays - 750 words

Competencies Checklist - Personal Statement Example The reporter stresses that "I fully understand the need for good behavior amongst young people and the principles that are essential in the guidance of children’s behavior in order to provide the best educational and social results. I am familiar with the major hypotheses required in educating young children, which are dependent on the learning abilities of young children. In addition, I am knowledgeable on the importance of developing children, families, and communities that create valuable relationships amongst young people. The family-children relation program further enables the families of young children to empower them through their relationships. I also have adequate knowledge of the history of my profession, which is an added advantage since I fully understand the needs that arise on any occasion. I am technologically educated, and I use this ability to assist the children in my classroom to learn more efficiently. I am aware of the ethics that are involved in educating young children and I fully employ them in my teaching center in order to develop disciplined individuals. I am also able to deliver education and quality care by employing the Pearson education model. I fully comprehend the needs of assessing young children and documenting the reports for reference. I also engage in programs that involve studying and teaching, which are helpful in increasing my knowledge about my career and increasing my competency. I am currently taking a degree on CDA in order to further my teaching career. I have written my philosophy of teaching, which is consistent with my actions when carrying out my responsibilities. I am also keen on keeping my teaching up to date and understand the contemporary issues in the society."

The Foreign Corrupt Practices Act Research Paper

The Foreign Corrupt Practices Act - Research Paper Example INTRODUCTION This paper shall discuss the Foreign Corrupt Practices Act of 1977 (FCPA), which is a United States federal law passed mainly to ensure accounting transparency as mandated by the Securities Exchange Act of 1934. It also includes provisions meant to address the bribery of foreign officials. This paper shall discuss the act, including its pertinent details and essential provisions, as well as its reasons for passage and application. II. BODY The Foreign Corrupt Practices Act is a law which includes specific provisions on accounting and prohibitions on bribery (Cook and Connor, p. 2). The accounting provisions of the law are meant to prohibit illegal accounting practices which are often carried out to conceal corrupt practices. The provisions are also meant to guarantee that company shareholders, including the Securities and Exchange Commission are given an accurate picture of corporate status and finances (Cook and Connor, 2010). This law covers two groups of corporate per sonalities, first are â€Å"those with formal ties to the United States and those who take action in furtherance of a violation while in the United States† (Cook and Connor, 2010, P. 2). The US issuers and domestic concerns are required to heed the provisions of the FCPA, regardless of their actions being within or outside the US territories. Issuers are companies with securities in the US or those which are legally called for to regularly report with the US SEC (Cook and Connor, 2010). On the other hand, those under domestic concerns have a wider coverage, and include individuals or residents of the US. Corporations, partnerships, business trusts, sole proprietorships, and like entities are also covered under domestic concerns, for as long as their main place of business is in the US or their governing provisions are under the US laws (Cook and Connor, 2010). This act holds corporations and other entities legally liable for bribing foreign officials even if such act was carr ied out beyond American shores and throughout the years, various violators have been prosecuted under these provisions. The basic provisions of this law hold the following practices as illegal: â€Å"1) a payment, offer, authorization, or promise to pay money or anything of value; 2) to a foreign government official (including a party official of manager of a state owned concern), or to any other person knowing that the payment of promise will be passed on to a foreign official; 3) with a corrupt motive; 4) for the purpose of (a) influencing any act or decision of that person, (b) inducing such person to do or omit any action in violation of his lawful duty, (c) securing an improper advantage, or (d) inducing such person to use his influence to affect an official act or decision; 5) in order to assist in obtaining or retaining business for or with, or directing any business to, any person† (FCPA, in Cook and Connor, 2010, p. 2). Individuals and corporate entities violating th e provisions of this law can be held criminally liable and may be imprisoned and/or fined for their actions (Biegelman and Biegelman, 2010). The law also provides a generalized definition for what is to be qualified as ‘payment’ punishable under the FCPA. The FCPA defines these payments to cover any benefits (monetary or otherwise) given or gifted to a foreign official in order to curry favorable treatment in business activities with the involved foreign official (Cook and Connor,

Oedipus Rex Essay Example for Free

Oedipus Rex Essay â€Å"Fear? What should a man fear? It’s all chance, chance rules our lives. Not a man on earth can see a day ahead, groping through the dark. Better to live at random, best we can.† (lines 1068-1072) The themes of fate and light and darkness are prominent in Oedipus Rex, a play written in ancient Greece by the famous poet Sophocles. Oedipus was a powerful Greek king and was notable for his compassion, sense of justice and his swiftness of thought and action. Unfortunately for him, his life fell ill when the prophecy of his birth came true. Throughout the play, the audience experiences a series of emotions. They experience pity, fear, and anger. At the end of the play, the audience may or may not experience a katharsis, a cleansing or purgation of emotions. The dispute between whether Oedipus should be viewed as a victim or merely a part of the gods manifesting their power and thereby teaching man a lesson is a common argument still in literature today. As many members of an audience believe, Oedipus can appear as having been victimized by the prophecy stricken upon him at birth. Oedipus, being born into such a horrible predicament, had no choice but to live his life as he did always afraid of the horrible outcome of his fate. His parents Laius and Jocasta chose to selfishly bind there son’s feet together and abandon him as a way of making sure they would never see him again and never be vulnerable to the day that Oedipus’ prophecy would come true. Therefore, the emotion of pity arises in the audience and Oedipus is viewed as a victim of a very tragic fate. However, it is important to consider whether he inflicted more agony into his life by trying to fight against his fate. Were the gods punishing Oedipus and ultimately all of mankind because of his retaliation? If so, not only was Oedipus punished, but also his parents were for interfering with the gods’ plans. Oedipus suffered the consequence of losing his sight and his mother committed suicide because of her shame and embarrassment. Today, some view the idea of fate as something planned by a greater being and for human beings, out of our control. For Oedipus and his parents, they thought that they could change their fate but as an outcome and consequence for disrespecting the gods, there was no way to escape it. As Oedipus eagerly attempted to uncover the truth about his fate, acting decisively and deliberately refusing to shield himself from the truth. Although we see Oedipus as a playing-piece of fate, the irony becomes so magnified that it seems as if Oedipus was willingly bringing catastrophe upon himself. In one of Oedipus’ speeches, he declares that when he discovers the truth he will excommunicate the murderer from Thebes and punish him severely. Ironically, Oedipus is the murderer himself that he spoke so viciously about and he leaves Thebes and blinds himself after he finds that Jocasta has hanged herself. Despite the many character flaws that Oedipus withholds, such as quickness to anger, stubbornness, ignorance and arrogance, rather than viewing his fate as a natural result of the virtues and vices of his character, Oedipus teaches mankind a lesson in humility. Like many tragedies, Oedipus Rex teaches a lesson of morality to the audience. It teaches the audience that it is better to be humble and that even if you are a good leader, it does not necessarily mean that you are a good person. Oedipus Rex also teaches that no matter your past or what you do to change your fate, it will always catch up to you somehow. â€Å"People of Thebes, my countrymen, look on Oedipus. He solved the famous riddle with his brilliance, he rose to power, a man beyond all power. Who could behold his greatness without envy? Now what a black sea of terror has overwhelmed him. Now as we keep our watch and wait the final day, count no man happy till he dies, free of pain at last.† (lines 1678-1684) These words, spoken by the chorus, form the ending of Oedipus Rex. The chorus announces that even though Oedipus solved the riddle of the Sphinx, he was never happy with his life and his fate and he caused his own fall. Rather than a victim to his fate, he was the antagonist to his fate.

Rape Date Rape And Rape Trauma Syndrome

Rape Date Rape And Rape Trauma Syndrome Rape is a huge issue that plagues the world today. It is a worldwide issue, and is not specific to any one country. Rape also can impact anyone at any time. It is not specific to any one neighborhood, race, gender, sexual orientation, age, or financial status. Rapes continue to happen frequently, and yet many are not reported to the police. Rape is widely thought to be the most underreported crime. There are many stigmas that go along with rape, so it makes it difficult to come forward. Also, it is sometimes difficult to prove rape when there are no physical signs. The victim may also fear being further victimized through the investigative process, so the crime is not reported. Furthermore, with the easy availability of illegal drugs, date rape has become more commonplace. Although date rape can occur without drugs, many times people use illegal substances to render their victims powerless against their advances. This is one form of date rape. In these cases, the victims do not even know what happened to them, and if they were even raped. Some of the drugs can create loss of memory, so it makes it impossible for the victim to express what happened. There are many different drugs used for date rape. Some, like alcohol, are not illegal substances. However, many of the drugs used in date rape are illegal substances. Rape can leave the victim feeling powerless. Many victims experience rape trauma syndrome, which can severely impact their lives. With the prevalence of rape in all communities, it is crucial for people to stay vigilant and aware of their surroundings. Although it is impossible to ensure complete security, there are ways to maintain safety. It is important for everyone to make their own drinks so that no one can slip any drugs into them. Also, a buddy system can be very beneficial to help everyone stay safe, and not end up a bad situation. Reasons Why Rape is Underreported Rape is one of the most underreported crimes. The Uniform Crime Report is an annual report that includes offenses reported to law enforcement agencies at the city, county, and state levels (Meadows, 2010, p. 5). This report details the offenses that are reported to the authorities. The National Crime Victimization Survey is a source of data that recognized incidents not reported to the police and includes a detailed report of crime incidents, victims involved, and trends affecting victims (Meadows, 2010, p. 9). Both the Uniform Crime Report and the National Crime Victimization Survey include information about rape, yet they each report drastically different numbers. There are significantly more rapes reported in the National Crime Victimization Survey than in the Uniform Crime Report. It has been reported by the U.S. Department of Justice that only 31% of all rapes are reported to the authorities (Arrigo, 2006, p. 108). This creates a problem in the criminal justice field because it is difficult to put a stop to rape when most people do not report their victimization. There are many reasons why rape is underreported. The National Crime Victimization Survey found that the most common reason given by victims of violent crime (including rape) for not reporting a crime was that it was a private or personal matter (Meadows, 2010, ps. 9-10). Other reasons why victims may not report rape include fear of reprisal, embarrassment, or the belief that the victim may not be believed (Meadows, 2010, p. 10). These issues all contribute to the underreporting of rape. Rape is a profoundly different type of crime as the attacker is using their body as a weapon. Instead of merely stealing some personal item that can be replaced, the attacker takes something from the victims body and mind, which can never be replaced. This ordeal may only last a few minutes, but feels like hours to the victim as they wonder what will happen next. Also, it can last longer in cases of gang rapes. Once the event is finally over and the victim realizes they have survived, they may not want to talk about it with anyone, and especially not law enforcement officers and prosecutors. Rape truly is the most personal of all crimes. Many people do not talk about sexual matters at all, so they are even less likely to discuss rape. If someone was raised in an environment where they did not talk about sexual things, they will be less likely to report a rape as an adult. It is difficult enough for the victim to get through the actual experience, and victims do not want to have to relive it several times with many different people. Unfortunately, that is the only way to bring justice to the attacker. If the victim comes forward about the attack, they will have to talk to the police at least once, talk to the prosecutor, and talk to the judge or jury depending on the type of case. It would not be as difficult if the victim only had to discuss the issue once, but they continually have to discuss it with different people, all of whom are strangers to them. Rape can occur between a stranger and a victim, but many sexual assaults, however, occur between victims and offenders who know each other (Meadows, 2010, p. 98). This leads the victim to fear retaliation if they do report the attack. Many rapists may even threaten the victim to prevent them from going to the police. Victims take these threats seriously because the attacker has already shown their violent nature, so they may be capable of much worse. In the case of date rape, the attacker may know where the victim lives and works, and this makes their threats more dangerous because they know how to find the victim. A survey of college women showed that 38% reported sexual victimization that met the legal definition of rape or attempted rape, yet only 1 in 25, or 4% reported the incident to the police (Arrigo, 2006, p. 109). This is just a small illustration of how many rapes go unreported, and how many rapists are free to rape again. Rape victims also have to fear the embarrassment that a rape case can bring. When someone does report a rape and it goes to court, the defense may try to prove it was consensual, or that the victim wanted it. Also, the police officers may ask questions that appear to blame the victim. Although there are laws protecting rape victims to a certain extent, there is still embarrassment that goes along with reporting a rape. Many date rape victims are reluctant to report the act for fear that their own behavior will be scrutinized by others (Meadows, 2010, p. 98). This may be because many of the victims of date rape had been drinking or otherwise involved in some type of festivity when the rape occurred (Meadows, 2010, p. 98). Because of their partying, victims may not want to come forward. This also brings embarrassment into their family. It the rape is reported to the police, the family will find out eventually, and the victim may not want them to know. They may want to protect their fam ily, or are simply too embarrassed about the attack. They may not want their parents to know the terrible thing that was done to them. They also may feel partially responsible because they had too much to drink. Ultimately, they do not want to have to talk to complete strangers about what someone did to their own body. Rape is also underreported because victims fear they will not be believed. Many rape cases end up being he said, she said because there is no physical evidence. If there are no bruises or cuts on the victim, it is difficult to prove rape. The emergency room doctor can do a rape kit shortly after the attack to see if there is any evidence. However, even if bodily fluids are found on the victim, that only proves that there was a sexual encounter, it does not prove whether or not it was a consensual act. Many rapists may use verbal threats to get the victim to comply, so there may be no physical marks or bruising. Some women fight back, but others do not because of fear. Rapists may have a weapon they threaten the victims with, so it may be smarter not to fight back in that case. However, this makes it difficult to prosecute. If victims know that there are no bruises or cuts on their body, and it will be difficult to win a case, they many not even report it. Some victims may not report rapes because they do not trust the police. This is especially seen in certain cultures that exhibit a distrust of law enforcement. This may be for many reasons. They may have grown up in a low-income environment where many people participated in illegal activities. They also may have had negative personal experiences with police officers. Also, if they are in the country illegally, they are less likely to report a crime. They may also have a friend or family member who was arrested, and that makes them dislike the police as well. It can also be difficult for victims to come forward regarding sexual assault due to the large percentage of male law enforcement officers. When someone reports a rape, they are asked extremely precise and intimate questions about what exactly the attacker did to them. They have to give details about the encounter that may be difficult to talk about, and it is even worse when the victim is female, and has to discuss it with a male. Although males can be victims of sexual assault, many victims are females, and they have to talk to male officers about their sexual assault. It is uncomfortable for many people to talk to a stranger about anything sexual, so to discuss a sexual assault is even worse. This is made even more challenging as officers can sometimes seem to be uncaring. The officers job is to collect the information about the crime. They are not responsible for consoling the victim, so they may come across as being abrupt or unsympathetic. This only causes the victim more pain as they have to discuss the assault and feel like they are not getting any sympathy. These are only a few of the reasons why rape is underreported. Victims have their own reasons for not reporting rapes, including fear of embarrassment, fear of retaliation, and the fear that they will not be believed. They also may not want to discuss this due to the personal nature of the crime. Victims may just want to move on with their lives and act like the assault never happened. What is date rape? There are many different types of rape. One type is called stranger rape. This is when a complete stranger rapes someone. These rapists often use weapons and threats of violence to gain the victims submission (Arrigo, 2006). However, the most common type of rape is called date rape. This occurs when someone is raped by a person they know. They may be on a date with this person, or be socializing with them at a party. This is extremely common, and often happens on college campuses. Date rape can also include when the assailant uses some type of drugs to make the victim powerless against the attack. Most rapes occur between victims and attackers who are known to each other. In fact, among victims 18-29 years old, two-thirds had a prior relationship with the rapist (Meadows, 2010, p. 97). Many rapists attack ex-girlfriends, casual acquaintances, or people they are currently dating. These rapes are especially difficult as the attacker is someone the victim knows and trusts. The victim may even have to see the rapist around town if they decide not to report the rape. In addition, studies on college campuses have indicated that date rape is increasing (Meadows, 2010, p. 98). An alarming survey shows that more than half of a representative sample of more than 1,000 female students at a large urban university had experienced some form of unwanted sex (Meadows, 2010, p. 98). Of these reported acts, twelve percent were done by casual dates, while 43 percent were done by steady dating partners (Meadows, 2010, p. 98). One study found that many women raped by men they know do not think of themselves as rape victims (Meadows, 2010, p. 98). Perhaps they think the rape was simply a misunderstanding. Still another study shows that date rape primarily occurs when the date was unplanned or the woman had been picked up in a social setting (Meadows, 2010, p. 98). Further studies have shown that 1 in 4 college women . . . [have] been raped or [have] suffered an attempted rape (Arrigo, 2006, p.109). These studies show the frequency of date rape occurring on colleg e campuses. Many researchers have attempted to determine why date rape is so prevalent on college campuses. Mary P. Koss is considered to be one of the most prolific researchers on rape (Schmalleger, 2009, p. 403). Koss conducted much research on college campuses, and found that 73% of the rape victims reported that the offender was drinking (Schmalleger, 2009, p. 403). Some researchers point to the college lifestyle as the reason why date rape is so common. Fraternities can contribute to the formation of attitudes that and behaviors that objectify women and normalize sexual coercion (Schmalleger, 2009, p. 403). Fraternity parties have a long history of underage drinking and random sexual acts. This is a problem when the sexual acts are not consensual. Furthermore, fraternities are about brotherhood, and this creates a preoccupation with loyalty, group protection and security, use of alcohol as a weapon, involvement in violence and physical force, and an emphasis on competitiveness and superiori ty (Schmalleger, 2009, p. 403). This brotherhood mentality makes it difficult for anyone to come forward if they witness anything inappropriate. Even if a victim comes forward, the attackers entire fraternity house may come to his defense, making it difficult to win a criminal case. Date rape is far too common amongst young people today. Victims do not typically come forward to report what happened, which leaves the rapist able to do the same thing to yet another victim. The partying lifestyle found at some colleges contributes to the rape problem. Parties can end up being a place where drunken men force themselves upon others, who are unable to resist. The victim is left feeling helpless and afraid, and in some cases may not even know what happened. Drugs Used in Date Rape Sometimes rapists use drugs to make their victim drowsy or unable to fight back. There are many different types of drugs used in this way. Rohypnol, gamma hydroxybutyric acid (more commonly known as GHB), and ketamine are just a few date rape drugs that may be slipped into an unwilling participants drink. These drugs are used for date rape because they produce prolonged sedation, a feeling of well-being, and short-term memory loss (Meadows, 2010, p. 98). In addition, many drugs on the market have no particular color, smell, or taste, which makes it easy to add to a victims drink without anyone knowing (Meadows, 2010, p. 99). Because these drugs can create short-term memory loss, the victim may not even know if they were raped or not. Rohypnol is a drug prescribed for insomnia, and is also used as preoperative anesthetic (Meadows, 2010). It also has medical uses as a muscle relaxant, hypnotic, anti-convulsant, sedative, and anti-anxiety medication (Schmalleger, 2009). Rohypnol is the trade name for flunitrazepam. It is a benzodiazepine, and is a central nervous system depressant. Rohypnol can incapacitate victims and prevent them from resisting sexual assault (Meadows, 2010, p. 99). It also can create anterograde amnesia, which makes the victim not remember anything that happened while under the influence of the drug. The effects of Rohypnol can be felt within about thirty minutes of ingesting the drug (Weiss, 2008). The effects of Rohypnol can last from one to eight hours (Schmalleger, 2009). This can make the entire night a blur, and the victim may not remember anything about the night. A further danger of Rohypnol is that it can be lethal when it is mixed with alcoholic beverages or other depressants. This coul d cause a date rape to turn into a murder. This drug is not approved for use in the United States. However, the drug became more commonplace in the 1990s for date rape purposes, and became known as a roofie (Meadows, 2010). Gamma hydroxybutyric acid is another central nervous system depressant. GHB, also called Liquid X, has been used since the 1990s in the United States for its euphoric, sedative, and anabolic (body-building) effects (Meadows, 2010, p. 100). This drug was actually sold in health food stores in the 1980s and the early 1990s (Meadows, 2010). Like Rohypnol, GHB can have negative effects if taken with alcoholic beverages. It can cause breathing problems and nausea (Meadows, 2010). GHB can take effect within fifteen minutes of being drugged (Weiss, 2008). The effects of GHB can last between three and six hours (Meadows 2010). Some of the effects of GHB use are slurred speech, disorientation, drunken behavior without odor of alcohol, [and] impaired memory of events (Schmalleger, 2009, p. 540). Also, a study was conducted with 17 GHB users being interviewed about their drug use. This study found that while on the drug, 65% of users had an increased sexual desire, and 47% had decreased sexual inhibitions (Lee Levounis, 2008). Some of the subjects even mentioned that GHB could cause poor decision making in sexual situations (Lee Levounis, 2008, p. 245). This further illustrates why assailants would use this drug. If the victim is given too much GHB, the effects of overdose include shallow respiration, clammy skin, dilated pupils, weak and rapid pulse, coma, and possible death (Schmalleger, 2009, p. 540). This drug can be very dangerous. Ketamine, also known as Special K, is another date rape drug. Ketamine is used in the United States as an anesthetic, and is predominantly used on animals in veterinary offices (Justice.com, 2011). According to the United States Drug Enforcement Administration, recent press reports indicate that a significant number of veterinary clinics are being robbed specifically for their ketamine stock (Justice.com, 2011). Thieves are stealing the ketamine and selling it as a drug to party-goers. It can come in a clear liquid form, so it is very easy to slip into drinks undetected. This drug is often used as a club drug, so it is easily accessible to students who may be planning a date rape. Some of the effects of ketamine are delirium, amnesia, depression, and long-term memory and cognitive difficulties (Justice.com, 2011). This drug, like GHB and Rohypnol, leaves the victim unsure of what has taken place. The effects of ketamine can be felt almost immediately (Weiss, 2008). Also, the victim m ay be aware of what is taking place, but unable to stop it (Weiss, 2008). One date rape drug that is commonly used at parties is alcohol. According to the National Womens Health Information Center, any drug that can affect judgment and behavior can put a person at risk for unwanted or risky sexual activity (Weiss, 2008). This definition includes alcohol. Even though the victim may be willingly ingesting the alcohol, someone may take advantage of them once they are drunk. Alcohol can make it difficult to think clearly, harder to tell if a situation is dangerous, and harder to fight back if attacked (Weiss, 2008). Also, like the other date rape drugs, alcohol can cause memory loss, or a black out (Weiss, 2008). The victim may black out and be raped, and not remember what happened the next day. One common effect of date rape drugs is their ability to inhibit the victims memory. These drugs cause short-term memory loss so the victim is unsure if they were raped. This makes it less likely that the victim will report the incident to the police. In fact, the victim may not even realize they were drugged at all. If the victim was drinking the night before, it is possible they will think they simply had too much to drink. This further illustrates why date rape is drastically underreported. What Happens in the Emergency Room? After someone is raped, they may need medical attention. Most often they visit their local emergency room for treatment. It is estimated that 75% of female rape victims require medical attention after their attack (Arrigo, 2006, p. 109). Although different areas and hospitals may have different procedures for handling a rape victim, typically the process is similar. The medical staff will call law enforcement to make a police report, will call the local rape crisis group, will call the Division of Family and Children Services if a minor is involved, and will perform a full examination of the victim. When the police officer arrives to take a report of the alleged rape, they must speak to the victim. They will ask the victim to recall everything that happened in the attack. If the area has a local rape crisis advocacy group, there may be a victims advocate there to help the victim with this process. In an ideal situation, the victim can explain to the officer, victims advocate, and medical staff what took place at the same time so they do not have to repeat themselves. However, many times all parties are not present at the same time, and the victim is forced to relive the event multiple times. The victim must give details about the location of the attack, and what the attacker did specifically. They must tell exactly where the attacker touched them, and where the attacker kissed them. All of this information is crucial for the evidence collection process. Once the police officer has made the report, they will leave. The victim will undergo a thorough medical examination to ensure there are no health concerns. Depending on the nature of the attack, the victim may have a pregnancy test done. Charlotte Murton, a rape crisis specialist, noted that it is also common for the medical staff to check for gonorrhea and Chlamydia (Rape Crisis and Sexual Assault Services Volunteer Training, 2010). The victims must follow up with their personal doctor or local health department to have a more complete sexually transmitted disease screen at a later time. Most victims are also given antibiotics to ward off possible infection. The medical staff will also check for any tearing or irritation in the areas of the attack. When the victim goes to the emergency room, they may have the option to do a rape kit or evidence kit. If the assault happened within 120 hours of the emergency room visit, the medical staff can do the evidence kit (Rape Crisis and Sexual Assault Services Volunteer Training, 2010). This will help collect evidence for a possible trial if the victim decides to press charges. This process is extremely invasive and can even be painful, but it is the only way to collect certain evidence. Typically a rape crisis advocate will stay with the victim throughout the entire process. The process for collecting evidence in Augusta, Georgia is very specific, although the order may be changed. First, the victim must stand on a large piece of paper and undress. The paper is there to collect any loose fibers as the victim undresses. The victims clothes will then be bagged up separately in case there is evidence on the clothes (Rape Crisis and Sexual Assault Services Volunteer Training, 2010). All of t he clothes, including underwear, will be kept as evidence. Once the victim is undressed, the medical staff will do a visual inspection to see if there are any obvious injuries. If so, these injuries will be documented and photographed. Then the victim will have to give 25 hairs from their head (Rape Crisis and Sexual Assault Services Volunteer Training, 2010). This serves to show the DNA of the victim. Any areas the victim was licked or kissed will be swabbed for possible DNA. There also may be a swab of the victims mouth if there was any type of oral contact. The victim will then lie down with a large piece of paper below them to catch any loose hairs or fibers. The nurse will use a comb on the victims pubic hair to gather any loose hairs that may be from the attacker (Rape Crisis and Sexual Assault Services Volunteer Training, 2010). The nurse must then use a special comb that rips out hair to gather 25 of the victims pubic hairs from the root (Rape Crisis and Sexual Assault Services Volunteer Training, 2010). This process is especially painful. The nurse will also use a black light to see if there are any fluids that fluoresce. If something does show up, that area will be swabbed (Rape Crisis and Sexual Assault Services Volunteer Training, September 17, 2010). If the victim fought against the attacker, the nurse will clean under the victims nails to get possible debris. The nurse will also swab the victims vagina, anus, or penis depending on the nature of the attack (Rape Crisis and Sexual Assault Services Volunteer Training, 2010). If the victim was drugged and is unsure what happened, all areas will be swabbed. There will be several swabs of each area. The victim will then be given clothes or scrubs to wear home. In areas that have a rape crisis center, volunteer advocates are on call at all times to help a victim in need. They are called in to be with the victim throughout the entire emergency room visit, and will follow up with the victim at a later date. These advocates act as liaisons between the victim, medical staff, and police officers. They can let the victim know what to expect in the examinations, and what to expect if they press charges. They also have information about places to obtain counseling and support. This is particularly important for victims who do not have family or friends with them in the emergency room. The process that victims undergo at the emergency room can be very painful and draining. They have to relive the experience to many different people and discuss extremely private matters. Many times, law enforcement officers are male, and the victim must discuss sexual things with this male. This proves to be a difficult experience as sometimes victims are not even able to articulate what happened. They may want to forget about it or not talk about it. Then they have to go through a medical examination to make sure they are healthy. If they decide not to do an evidence kit, it is still recommended that a doctor do a pelvic exam and take swabs for possible sexually transmitted diseases. If the victim does decide to go through with an evidence kit, it is a painful and invasive process. There may even be pictures taken of the victims body if there are bruises or cuts. In addition, in some areas the rape kits may not even be tested. The Texas Tribune reports that the state is so behind i n testing rape kits that it is impossible to catch up (Grissom, 2011). Some unprocessed rape kits in Texas date back to the 1980s (Grissom, 2011). Even if the kits are processed, it can take a year before the results are known (Grissom, 2011). This gives insight into why so many rapes go unreported, and why so many people choose not to have an evidence kit. Consequences of Rape Rape is a horrifying and invasive crime. It has the potential to completely change the victims life. With some crimes, once the actual crime is over, the victim can move on with their life. This is not the case with rape victims. Once the attack is over, there are many other issues the victim will encounter. Many victims of rape experience long-term consequences of their attack. There may be physical consequences deriving from the attack. There also may be emotional consequences. Many rape victims have difficulties returning to their normal lives after the attack. They may exhibit symptoms of rape trauma syndrome, a type of post-traumatic stress disorder. There are many physical consequences that can arise from rape. The victim may become pregnant from the attack. This leads to a difficult decision for the victim, made even more difficult if they do not believe abortion is an appropriate option. Some women may have religious or personal views that prevent them from getting an abortion, and thus are forced to go through a pregnancy resulting from a rape. In addition, the adult rape pregnancy rate is actually increasing based on United States Census Reports (Meadows 2010). It is estimated that there may be 32,100 rape-related pregnancies annually among America women over the age of 18 years (Meadows, 2010, p. 102). This statistic does not even include all the minors who become pregnant due to a sexual assault. Rape victims can also contract sexually transmitted diseases from the attack. Depending on the disease, there may be an easy cure, or they may have to live with the disease for the rest of their lives. If they contract acquired immune deficiency syndrome, more commonly known as AIDS, their life may actually be shortened. This is why many emergency rooms administer antibiotics when someone claims they have been raped. This is an attempt to cure a disease before it is even diagnosed. Also, some emergency rooms may have prophylactic treatment for those who may have been exposed to AIDS. Rape victims may also have acute injuries resulting from the rape (Meadows 2010). Depending on the level of violence in the rape, these injuries can be minimal to severe. Typically the most violent rapes are stranger rapes. This is because stranger rapists are more likely to involve the use of a weapon (Arrigo, 2006, p. 109). This weapon is most frequently a knife (Arrigo, 2006). If the attacker used the knife to stab the victim, there may be internal injuries or bleeding. Attackers also may beat their victims. This can lead to simple cuts and bruises or more complex injuries like broken ribs. In addition, the victim may experience vaginal or rectal tears from the rape. There are both emotional and psychological issues resulting from rape that are included in rape trauma syndrome. There are two phases of rape trauma syndrome. The first phase is the acute phase. In the acute phase, the victim experiences a complete disruption of her life, resulting from the violence she experienced (Meadows, 2010, p. 38). The victim may have a range of emotions during the acute phase, including crying, shouting, swearing, or laughing inappropriately (Meadows, 2010, p. 38). The victim may experience severe mood swings, and change emotions very quickly. They may be fearful to even leave their home. If the attack happened in their home, they may not feel safe living there anymore. The second phase of rape trauma syndrome is the reorganization phase. In the reorganization phase, victims must reorganize their lives (Meadows, 2010). This is accomplished with help from friends and family members (Meadows, 2010). During this phase, the victims have to learn ways to cope with their daily lives, and the disturbing thoughts that may enter their minds at any time. They may return to work and attempt to move on, but the pain and fear is still present in their minds. There are many different symptoms of rape trauma syndrome. Some of the symptoms include fear, helplessness, shock, disbelief, guilt, humiliation, embarrassment, anger, self-blame, flashbacks of the rape, avoidance of previously pleasurable activities, avoidance of the place or circumstances in which the rape occurred, depression, sexual dysfunction, insomnia, and impaired memory (Meadows, 2010, p. 102). These symptoms greatly inhibit the victims ability to heal and move on with their life. They may be happy one moment, and then suddenly be overcome with sadness and not able to understand where the sadness originated. While in the acute phase they may experience a wide range of emotions. When they enter the reorganization phase, they may not have quite as many mood swings, but may experience flashbacks of the attack. This contributes to their insomnia. Victims are afraid to go to sleep because they may have nightmares of the attack. They also lost their sense of control when they were attacked, and going to sleep leaves them vulnerable yet again.